User login
Navigation
Strategic Plan of the APT 2009 - 2011
STRATEGIC PLAN OF THE APT 2009 - 2011
Our Vision:
Taking our Asia-Pacific membership to greater heights in the sustainabledevelopment of ICT
through effective collaboration and coordination.
1. Introduction
The APT has played a key role in developing Information and Communications Technology in the Asia Pacific region for the past 29 years and there have been significant achievements over the last planning period. During the period 2006-2008, the APT has implemented programs in all priority areas as set by the GA and MC. The APT coordinated the Asia Pacific regions views for global meetings and made many significant contributions to the ITU Global conferences including the submission of a considerable number of APT Common Proposals. The APT has carried out a number of joint events with international and regional organizations to provide a more effective and harmonized approach for APT Members.
The number of Affiliate members has increased to 113 with 30 new Affiliate new members joining since 2006 noting that some Affiliate members have been terminated due to bad debts. The income of APT has increased 12% from 2005 to 2008 and income other than contributions has increased by 2 times.
The rapid expansion and growth of information and communications technologies (ICT) now affects all sectors of the economy and all sections of society in the Asia-Pacific region. The new technological advances and the innovative use of these technologies is changing the way of conducting business and the way in which people live. The recognition that these extraordinary changes are taking place has gained the attention of Governments, the private sector and social organizations. Governments also understand the huge potential of ICT and its critical role in stimulating economic development.
The innovative use of new ICT has meant that the barriers to entry in many telecommunications markets has fallen dramatically further increasing the pace of liberalization and enabled the development of new applications. The rapid deployment of mobile services along with the greatly enhanced capability of 3G is challenging the fixed line providers. Other key areas of change include the convergence of broadcasting with telecommunications and the growing importance of IP technology and services. New technologies are enabling the delivery of services such as the Internet and high speed broadband to remote areas fostering development of both the commercial sector and social services including entertainment. These new technologies have also brought with them new challenges and security issues that need to be addressed.
This changing environment means that APT must also change and adapt itself to the new environment, which will mean APT taking on new roles if APT is to remain valuable to its members. In order to achieve these changes, APT must work closely with its members and coordinate effectively with partner organizations.
The role of the private sector has become increasingly important in this new world and the APT Affiliate members make up a valuable part of APT. Therefore APT must ensure that it provides value for these members. It must be recognized that Affiliate members provide the real avenue for growth of APT both in terms of membership and revenue growth for APT.
However the key to APT’s sustainability to maintain its premium position in the ICT sector in the Asia Pacific region is that APT must be relevant to its members and must provide real value for its membership.
The 2009-2011 Strategic Plan seeks to further utilize the strengths of the APT to assist its Members to adapt to the new environment and to maximize development in their respective Telecommunications and ICT sectors so as to reap the benefits of this dynamic era of technology transfer.
2. SWOT Analysis
Before any strategy can be produced, it is necessary to review the environment in which APT operates and look at the key issues that could affect APT. The SWOT Analysis is one effective tool where this can be done.
The following table outlines the Strengths and Weakness and the perceived Opportunities and Threats to APT.
|
Strengths |
Weakness |
|
> APT is a intergovernmental organization |
> Weak industry and private sector focus |
|
> Has strong support from Governments |
> Budget limitations especially given |
|
> Close relationship with UN bodies |
> Management yearly reporting (versus |
|
> 29 years of operation |
> Sluggish to react organization |
|
> Regional and global recognition |
> Lack of outside promotion |
|
> Wide range of members from developed |
> Small number of professional staff |
|
> Extensive HRD training program |
|
|
Opportunities |
Threats |
|
> Increase Affiliate membership by |
> Number of new organizations sprouting |
|
> Restructure to more business orientated |
> Becoming irrelevant unless APT |
|
> New trends in market services give APT |
> New technologies evolving faster than |
|
> Opportunity to strengthen further the |
|
|
> Convergence gives APT ability to grow |
|
3. Strategic Direction 2009-2011
The APT must decide what role it wishes to have in the future in the rapidly changing environment. Emphasis will be on the 4
main strategic directions which will act as 4 pillars from which the key work areas are drawn.
|
Framework: |
To assist members develop sound ICT policy and regulatory frameworks that are clear and transparent, the APT will promote appropriate ICT Policy and Regulation frameworks. APT will also actively assist members on radio and standardization issues and facilitate Internet security management to build online confidence and combat cybercrime. Convergence is an issue that will become more important, particularly the convergence between broadcasting and telecommunication. APT will assist members through its regular programs to accommodate these changes. |
|
Development:
|
To assist members to provide improve connectivity and accessibility of telecommunication and ICT services, APT will assist members to provide cost effective telecommunications and ICT services, including applications, broadband and particularly IP and the Internet based services. APT will promote activities to reduce the digital divide and focus on capacity building programs, particularly in the field of Regulation. APT will also strongly promote the development of e-strategies, e-services with emphasis on applications. |
|
Cooperation:
|
To maximize the benefits of APT programs, APT will closely co-ordinate with partner organizations to reduce duplication, provide a clearer focus on issues and reduce costs, including traveling time. APT will also establish closer relationships with funding agencies for resource mobilization and for developing joint programs and strengthen relationships with relevant UN agencies and other international, regional and sub regional organizations to maximize the synergy of efforts. |
|
Efficiency: |
To improve the efficiency and effectiveness of APT operations, APT management will actively seek to ensure that all programs are run efficiently and within budget with the focus on providing high quality programs for the member needs. |
4. Focus on Key Work Areas:
For the next three years over the life of this plan, APT must, through its Key Works Areas, appreciate that the telecommunications
and ICT environment is changing and that APT needs to adapt to these changes. A focus will be made on all forms of IP
based platforms and services.
and ICT environment is changing and that APT needs to adapt to these changes. A focus will be made on all forms of IP
based platforms and services.
|
Pillars |
Key Work Area |
Work Programme Item (to be reviewed annually by the MC) |
|
|
A. Frameworks
|
1. Policy & Regulation
|
Facilitate the exchange of views between members and cooperate with partner organizations on policy and regulatory issues, including trade regulations for telecommunications and the convergence between broadcasting and telecommunications.
With the rapid growth of new technologies and services, particularly those concerned with the emerging markets, IP and the Internet, a strong focus is required on these issues by the APT to assist members to keep pace with the changing environment.
|
1.1 Policy & Regulatory Forum |
|
1.2 Spin Offs from PRF - APT Workshop on |
|||
|
1.3 Sub Regional Meetings and - SATRC - P&R Meeting for the Pacific |
|||
|
2. Technology |
To promote the cooperation between members for upstream and downstream development and standardization activities including those for Next Generation Network (NGN) and IP services.
APT will also harmonize regional views on standardization matters and present them at the relevant global forums.
|
2.1 APT Standardization |
|
|
2.2 Regional Prep Meeting for |
|||
|
2.3 Sub Regional Meetings and |
|||
|
2.4 Other Regional Meeting for - APT Study Groups |
|||
|
3. Radio C |
APT will promote applications of radio technologies, facilitate members’ co-operation for spectrum harmonization and assist Members to explore new technologies and the benefits and applications of each, including the rapidly advancing wireless broadband technologies.
APT will also harmonize regional views on radiocommunication matters and present them at the relevant global forums. |
3.1 APT Wireless Forum (AWF) |
|
|
3.2 Regional Prep Group for WRC |
|||
|
3.3 Sub Regional Meetings |
|||
|
3.4 Projects - example could be APT Frequency |
|||
|
4. Network & |
There is need to develop policies and regulations to promote network and cybersecurity. |
4.1 Regional / Sub Regional |
|
|
5. Disaster |
Promote disaster preparedness and restoration by the use of ICT and the benefits of ICTs in disaster prevention and management. Facilitate the development ICT skills for disaster management |
5.1 Regional / Sub Regional |
|
|
B. Development |
6. Bridge Digital Divide |
APT will assist Members by its regular programs to facilitate the development of broadband networks at national and trans-national level to promote access to network and development in rural and remote areas taking in account the new technologies that are up and-coming.
New paradigms, particularly for broadband infrastructure and public/private initiatives, are emerging and these need to be brought to the attention of members through APT programmes.
APT will also harmonize regional views on development matters and present them at the relevant global forums, particularly ITU/WTDC-2010.
|
6.1 APT Development Forum (ADF) |
|
6.2 Regional Prep Meeting for |
|||
|
6.3 Sub Regional Meetings and |
|||
|
7. Promote |
APT will support the development of e-enabled services and e-applications to promote the use of ICT.
|
7.1 Regional / Sub Regional |
|
|
8. Capacity Building |
Implement HRD programs meeting the requirements of Members with particular emphasis including regulation and new technologies.
|
8.1 Training |
|
|
8.2 Study Visits |
|||
|
8.3 Expert Missions |
|||
|
C. Cooperation |
9. Industry |
Promote dialogue between policy maker/regulator/operators and the business community. APT will add value for affiliate members by organizing meetings between the policy makers/regulators, operators and suppliers.
|
9.1 Cooperation Dialogue or |
|
10. Intra-regional |
APT must coordinate effectively between APT members and with other partner organizations operating within the region. APT should enhance its global presence and continue to be the premium organization for members to interact with global activities. APT will also seek to find common views in the Asia Pacific region on policy and regulation matters and present them at the relevant global forums, particularly for the ITU Plenipotentiary 2010.
|
10.1 High Level Regional - Ministerial meeting |
|
|
10.2 APT General Assembly (GA) |
|||
|
10.3 APT Management Committee |
|||
|
10.4 Regional Prep Meeting for ITU |
|||
|
11. Inter-regional |
APT must cooperate with other partner organizations
|
11.1 Cooperation Dialogue or |
|
|
11.2 Other International / |
|||
|
D. Efficiency/ Effectiveness |
12. Promote APT |
In order for APT to continue to be a key player in the Asia Pacific region, APT must promote itself and encourage eligible members and new entrants in the field of ICT to join APT. APT should also make a special effort to attract Affiliate members by adding value to encourage membership.
APT needs to strongly promote itself including marketing APT in the external media and by participating in National events relating to ICT that have been organized in the Member states. Greater use of web base marketing is crucial for promoting APT. The benefits and value of being a member of APT need to be clearly stated. |
12.1 Enhance APT Membership |
|
12.2 Promotional Activities |
|||
|
13. Information |
Promote information sharing by means of websites, publications such as the APT Year book and database sharing.
|
13.1 APT Yearbook |
|
|
13.2 APT Information System |
|||
5. Desired Outcomes
The overall goal of APT is to provide programs for its members that are effective, meets the members needs and give value for its members. The Desired Outcomes should be:
(A) Alignment with APT Strategic Plan
(B) Work Programme which meets the needs of members
(C) Effective and sound financial management
(D) A strengthened regional international position
(E) Improved standing of APT as an organization
6. Assessment
In order to serve its member effectively and efficiently, APT must strive for the highest standards of management with effective financial management, high quality programs and seek income generation where possible. Restructuring of the APT Secretariat to enable APT to meet the challenges of the fast evolving information and telecommunications sector is considered essential.
Key Performance Indicators (KPIs) are outlined in Appendix 1. Appraisal of the KPIs will be undertaken annually to both receive feedback from members and to ensure the highest standards of APT’s delivery of programs to its members. The APT secretariat will submit a report to the Management Committee annually. The Management Committee would also review the KPIs on an annual basis and discuss actual measurements and targets and set timelines for their implementation.
APPENDIX 1
KEY PERFORMANCE INDICATORS
|
Desired Outcome |
|
Key Performance Indicators |
|
Alignment with APT Strategic Plan |
1 |
Percentage of work program budget that is directly linked with one or more of the strategic pillars and key areas contained in the APT Strategic Plan. |
|
2 |
Percentage of work program budget that directly benefits a majority of members (at least 18 out of 34 members) |
|
|
3 |
Work program minimizes duplication with other activities being held outside the APT and inside the APT (e.g. ASTAP, APG, AWF, ADF, PRF, SG) |
|
|
Members’ participation, satisfaction level, and Reports to members |
4 |
PARTICIPATION: (a) Percentage of APT Events that are attended by members representing a majority of membership (at least half of the target group have attended) (b) Percentage of APT subregional events that are attended by members representing a majority of that subregion. |
|
5 |
SATISFACTION: All APT events should be rated by full members in terms of relevance, value-add and quality of discussions and organization of the event. Together these ratings form the overall rating of the event. |
|
|
6 |
REPORTS: Timely reports of all APT activities outlining outcomes and recommendations. |
|
|
Effective & sound financial management measures |
7 |
Projects/programmes completed on time and on budget and any variance from budget, if applicable. |
|
8 |
Percentage increase in total revenue resulting from new sources of income (eg sponsorship, sales of APT information, funds from other international organizations and funding bodies) |
|
|
9 |
Increase in funds available for projects (a) Percentage of funds available for projects without EBC compared with percentage of funds for Administrative Expenditure (staff+general office expenses) (b) Percentage of funds available for projects with EBC compared with percentage of funds for Administrative Expenditure (staff+general office expenses) |
|
|
Strengthened region’s international position |
10 |
Percentage of APT Common Proposals adopted at World Conferences/Assemblies. |
|
11 |
Increase in ranking of APT member countries as measured by relevant indices. |
|
|
Improved standing of APT as an organization |
12 |
Net Increase in number of affiliate members. |
|
13 |
Number of joint projects with international organizations and others. |
|
|
14 |
Effectiveness of APT’s promotional publicity materials. (a) Number of hits of APT website (b) Number and circulation of APT publications (c) Number of accolades APT receives |
Last updated on 07/09/2010
Copyright © 2010 All Rights Reserved.